Marlene Oliveira

Guest Marlene Oliveira

Marlene is a communications advisor and copywriter focusing on branding, storytelling and website content for nonprofit organizations.

Season 04 Episode 4 – Feb 02, 2021  
46:35  Show Notes

Content Strategy


Today Marlene Oliveira of moflow discusses the value of conducting a website content strategy, and why you should do it before anything else.

Show Notes

  • What is content strategy?
  • Measuring the success of a website build
  • S.M.A.R.T. goals
  • How to collect and document material for a content strategy
  • The format of a content strategy
  • The value of consulting with internal stakeholders
  • What communication looks like during a content strategy
  • How long does it take?
  • The value of engaging in a content strategy
  • Advice for do-it-yourselfers

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