--- title: "Planning, Structure, Goals" date: 2019-01-08T06:00:00-05:00 author: Sean Smith canonical_url: "https://website101podcast.com/episodes/season-01/episode-2/planning-structure-goals/" section: Podcast --- <!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)![Penny Olorenshaw](https://website101podcast.com/uploads/hosts/_200x200_crop_center-center_none/penny-olorenshaw-buildmarketing.jpg)Guest Penny Olorenshaw Penny helps businesses develop their online presence, crafting web and marketing strategies to reach clients' most profitable customers. [ ](https://twitter.com/Bldmktg)[ ](https://www.linkedin.com/in/pennyolorenshaw/)[ ](https://www.facebook.com/Bldmktg) Season 01 Episode 2 – Jan 08, 2019 47:24 [Show Notes](#show-notes) ## Planning, Structure, Goals LISTEN0:00 0:00 [](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/season-01/02-Penny-Olorenshaw-Planning-Structure-Goals-master-final.mp3) In this episode we discuss project management and the various strategies and tools that will help you to with building a successful website. ### Show Notes The website is for the client not for you. It should be addressing what your potential clients are looking for. Take some time to plan your website and online presence before starting. Your customers are not everyone who breathes. It's important to choose a niche and narrow down your target before building your website and writing copy. Themes are one size fit all. You can use a website builder and it will get you online quickly but it won't be as effective as a design that is custom to your clients and needs. Themes look like every other site, but a custom site is unique and driven by your content. Don't get caught up in the tools, use what works for you. Try a couple of different tools until you find one that fits. It's not necessary to use what other people use. Plan before you build. You won't have to start over and will not regret the extra focus it provides. This is really important to do when you are doing it alone. When working with a professional this is often called discovery. ### Show Links - [Slick Plan](https://slickplan.com/) - [Google Drawing](https://docs.google.com/drawings) - [Google Slides](https://docs.google.com/presentation/u/0/) - [FreeMind](https://sourceforge.net/projects/freemind/) - [Mind Meister](https://www.mindmeister.com/) - [Trello](https://trello.com) - [Basecamp](https://basecamp.com/) - [Team Work](https://www.teamwork.com/) Have a question for Sean, Mike, and Amanda? [Send us an email](/contact). [![Listen on Google Play Music](/assets/images/google_podcasts_badge@2x.png)](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[![itunes badge](/assets/images/itunes-badge.png)](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[![itunes badge](/assets/images/spotify-logo.png)](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 01 - 1 [ Introduction to Website 101 Podcast](https://website101podcast.com/episodes/season-01/episode-1/introduction-to-website-101-podcast/) - 2 [ Planning, Structure, Goals](https://website101podcast.com/episodes/season-01/episode-2/planning-structure-goals/) - 3 [ Web Design Shortcuts You Should Never Take](https://website101podcast.com/episodes/season-01/episode-3/web-design-shortcuts-you-should-never-take/) - 4 [ Websites Benefit from Continual Development](https://website101podcast.com/episodes/season-01/episode-4/websites-benefit-from-continual-development/) - 5 [ SEO 101](https://website101podcast.com/episodes/season-01/episode-5/seo-101/) - 6 [ PPC 101 (Pay Per click)](https://website101podcast.com/episodes/season-01/episode-6/ppc-101-pay-per-click/) - 7 [ PR & Marketing](https://website101podcast.com/episodes/season-01/episode-7/pr-marketing/) - 8 [ What is a Landing Page](https://website101podcast.com/episodes/season-01/episode-8/what-is-a-landing-page/) - 9 [ Accessibility - Why It's Important](https://website101podcast.com/episodes/season-01/episode-9/accessibility-why-its-important/) - 10 [ DIY Vs Bespoke](https://website101podcast.com/episodes/season-01/episode-10/diy-vs-bespoke/) - 11 [ Season 1 Wrap Up](https://website101podcast.com/episodes/season-01/episode-11/season-1-wrap-up/) ### All Seasons - [Season 01](https://website101podcast.com/season/01/) - [Season 02](https://website101podcast.com/season/02/) - [Season 03](https://website101podcast.com/season/03/) - [Season 04](https://website101podcast.com/season/04/) - [Season 05](https://website101podcast.com/season/05/) - [Season 06](https://website101podcast.com/season/06/) - [Season 07](https://website101podcast.com/season/07/) - [Season 08](https://website101podcast.com/season/08/) - [Season 09](https://website101podcast.com/season/09/) <!\[CDATA\[YII-BLOCK-BODY-END\]\]>