--- title: SEO 101 date: 2019-01-29T06:00:00-05:00 author: Sean Smith canonical_url: "https://website101podcast.com/episodes/season-01/episode-5/seo-101/" section: Podcast --- <!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)![Luke Stevens](https://website101podcast.com/uploads/hosts/_200x200_crop_center-center_none/luke-avatar-profile-2018-edit.png)Guest Luke Stevens Web designer/developer/analyst who loves building sites and measuring how they perform. [ ](http://twitter.com/lukestevens) Season 01 Episode 5 – Jan 29, 2019 1:0:41 [Show Notes](#show-notes) ## SEO 101 LISTEN0:00 0:00 [](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/season-01/05-Luke-Stevens-SEO-Master-final.mp3) A discussion with Luke Stevens talking about the basics of SEO including advice on how to improve your SEO as well as what to avoid and how to choose an SEO specialist. ### Show Notes In this interview with Luke Stevens we discussed SEO. We began with a definition of what SEO is and then some general ideas on building your content and expertise to improve your results. We also talked about E.A.T which is Expertise, Authority, and Trust.. Luke also talked about technical SEO, how to improve your search results appearance with more details and appropriate meta data. Other talking points include: - Improving CTR (Click Through Rate) is easier than improving your ranking. - Structured Data - A/B Testing - SEO Myths - Content Marketing - How to choose a good SEO Agency ### Show Links - [Toku (Luke Stevens)](https://itstoku.com/) - [Google Search Quality Guidelines for SEO](https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf) - [Dominic Woodman Slide Deck](https://www.slideshare.net/DominicWoodman/19-lessons-i-learned-from-a-year-of-seo-split-testing) - [Moz](https://moz.com/) - [Google Search Console](https://search.google.com/search-console/about) - [Google SEO 101 Guidelines](https://support.google.com/webmasters/answer/7451184?hl=en) Have a question for Sean, Mike, and Amanda? [Send us an email](/contact). [![Listen on Google Play Music](/assets/images/google_podcasts_badge@2x.png)](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[![itunes badge](/assets/images/itunes-badge.png)](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[![itunes badge](/assets/images/spotify-logo.png)](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 01 - 1 [ Introduction to Website 101 Podcast](https://website101podcast.com/episodes/season-01/episode-1/introduction-to-website-101-podcast/) - 2 [ Planning, Structure, Goals](https://website101podcast.com/episodes/season-01/episode-2/planning-structure-goals/) - 3 [ Web Design Shortcuts You Should Never Take](https://website101podcast.com/episodes/season-01/episode-3/web-design-shortcuts-you-should-never-take/) - 4 [ Websites Benefit from Continual Development](https://website101podcast.com/episodes/season-01/episode-4/websites-benefit-from-continual-development/) - 5 [ SEO 101](https://website101podcast.com/episodes/season-01/episode-5/seo-101/) - 6 [ PPC 101 (Pay Per click)](https://website101podcast.com/episodes/season-01/episode-6/ppc-101-pay-per-click/) - 7 [ PR & Marketing](https://website101podcast.com/episodes/season-01/episode-7/pr-marketing/) - 8 [ What is a Landing Page](https://website101podcast.com/episodes/season-01/episode-8/what-is-a-landing-page/) - 9 [ Accessibility - Why It's Important](https://website101podcast.com/episodes/season-01/episode-9/accessibility-why-its-important/) - 10 [ DIY Vs Bespoke](https://website101podcast.com/episodes/season-01/episode-10/diy-vs-bespoke/) - 11 [ Season 1 Wrap Up](https://website101podcast.com/episodes/season-01/episode-11/season-1-wrap-up/) ### All Seasons - [Season 01](https://website101podcast.com/season/01/) - [Season 02](https://website101podcast.com/season/02/) - [Season 03](https://website101podcast.com/season/03/) - [Season 04](https://website101podcast.com/season/04/) - [Season 05](https://website101podcast.com/season/05/) - [Season 06](https://website101podcast.com/season/06/) - [Season 07](https://website101podcast.com/season/07/) - [Season 08](https://website101podcast.com/season/08/) - [Season 09](https://website101podcast.com/season/09/) <!\[CDATA\[YII-BLOCK-BODY-END\]\]>