--- title: PPC 101 (Pay Per click) date: 2019-02-12T06:00:00-05:00 author: Sean Smith canonical_url: "https://website101podcast.com/episodes/season-01/episode-6/ppc-101-pay-per-click/" section: Podcast --- <!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)![Dan Wood](https://website101podcast.com/uploads/hosts/_200x200_crop_center-center_none/dan-wood.jpg)Guest Dan Wood Dan Wood is the founder of Break Digital Inc, a search engine marketing consultancy specializing in solutions for IT companies. Season 01 Episode 6 – Feb 12, 2019 58:32 [Show Notes](#show-notes) ## PPC 101 (Pay Per click) LISTEN0:00 0:00 [](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/season-01/06-Dan-Wood-PPC-Master-final.mp3) I talk with Dan wood on pay per click advertising and google adwords. It's much more fascinating than it sounds. ### Show Notes Dan starts by explaining what PPC is and how it helps generate traffic including the difference between organic and paid traffic. Search intent is very important. Google wants to show results to what the user is searching for. Relevance is more important than paying to get to the top of the results. You have the ability to fine tune the target of where ads show including location and a radius around a pin on a map. It's also possible to exclude variables from results to more accurately target your ads. Ads are checked by humans, no adult products or ads for products that alter the mind or body: pharmaceuticals, cannabis, alcohol, tobacco. Basically the Disney of advertising. - YouTube is the second largest search engine in the world. - Remarketing - Bidding on the phrases that your target market uses to solve their problems (Speak the language your customer speaks) - Customer lifetime value - Speak the language your customer speaks - How to choose someone to run your ads for you. ### Show Links - [How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did](https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#9977ea366686) - [Google Academy](https://landing.google.com/academyforads/#) - [Udemy](https://udemy.com) - [Adwords Express](https://www.google.ca/adwords/express/) - [Google My Business](https://www.google.com/intl/en_ca/business/) Have a question for Sean, Mike, and Amanda? [Send us an email](/contact). [![Listen on Google Play Music](/assets/images/google_podcasts_badge@2x.png)](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[![itunes badge](/assets/images/itunes-badge.png)](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[![itunes badge](/assets/images/spotify-logo.png)](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 01 - 1 [ Introduction to Website 101 Podcast](https://website101podcast.com/episodes/season-01/episode-1/introduction-to-website-101-podcast/) - 2 [ Planning, Structure, Goals](https://website101podcast.com/episodes/season-01/episode-2/planning-structure-goals/) - 3 [ Web Design Shortcuts You Should Never Take](https://website101podcast.com/episodes/season-01/episode-3/web-design-shortcuts-you-should-never-take/) - 4 [ Websites Benefit from Continual Development](https://website101podcast.com/episodes/season-01/episode-4/websites-benefit-from-continual-development/) - 5 [ SEO 101](https://website101podcast.com/episodes/season-01/episode-5/seo-101/) - 6 [ PPC 101 (Pay Per click)](https://website101podcast.com/episodes/season-01/episode-6/ppc-101-pay-per-click/) - 7 [ PR & Marketing](https://website101podcast.com/episodes/season-01/episode-7/pr-marketing/) - 8 [ What is a Landing Page](https://website101podcast.com/episodes/season-01/episode-8/what-is-a-landing-page/) - 9 [ Accessibility - Why It's Important](https://website101podcast.com/episodes/season-01/episode-9/accessibility-why-its-important/) - 10 [ DIY Vs Bespoke](https://website101podcast.com/episodes/season-01/episode-10/diy-vs-bespoke/) - 11 [ Season 1 Wrap Up](https://website101podcast.com/episodes/season-01/episode-11/season-1-wrap-up/) ### All Seasons - [Season 01](https://website101podcast.com/season/01/) - [Season 02](https://website101podcast.com/season/02/) - [Season 03](https://website101podcast.com/season/03/) - [Season 04](https://website101podcast.com/season/04/) - [Season 05](https://website101podcast.com/season/05/) - [Season 06](https://website101podcast.com/season/06/) - [Season 07](https://website101podcast.com/season/07/) - [Season 08](https://website101podcast.com/season/08/) - [Season 09](https://website101podcast.com/season/09/) <!\[CDATA\[YII-BLOCK-BODY-END\]\]>