---
title: What is a Landing Page
date: 2019-03-12T06:00:00-04:00
author: Sean Smith
canonical_url: "https://website101podcast.com/episodes/season-01/episode-8/what-is-a-landing-page/"
section: Podcast
---
<!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)Guest Isaac Rudansky
Isaac Rudansky is widely considered to be an industry-leading expert on pay per click advertising, online traffic acquisition and conversion rate optimization.
[ ](https://twitter.com/@isaacrudansky)
Season 01 Episode 8 – Mar 12, 2019
45:26 [Show Notes](#show-notes)
## What is a Landing Page
LISTEN0:00
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[](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/season-01/08-Isaac-Rudansky-Fundementals-of-Landing-Pages-master-final.mp3)
In this episode I talk with Isaac Rudansky about what a landing page is and how to get the most out of landing pages for your business.
### Show Notes
Isaac defines what a landing page is and when you would create a landing page for a specific campaign or market. We also talk about what makes a successful landing page, successful.
- What is a conversion and the different typs of conversions that you may want to track.
- A/B testing
- Landing pages are best built in a landing page builder optimizer, not your website CMS
- Call to action, goal of the page
### Show Links
- [Landing Page Design (Udemy Course)](https://www.udemy.com/landing-page-design-best-practices/)
- [Google Optimize](https://optimize.google.com/optimize/home/#/accounts)
- [Optimizely](https://www.optimizely.com/)
- [Visual Website Optimizer](https://vwo.com)
- [Unbounce](https://unbounce.com)
- [Lead Pages](https://www.leadpages.net/)
- [Webflow](https://webflow.com/)
- [Conversion XL](https://conversionxl.com/)
- [Nielson Norman Group](https://www.nngroup.com/)
Have a question for Sean, Mike, and Amanda? [Send us an email](/contact).
[](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 01
- 1 [ Introduction to Website 101 Podcast](https://website101podcast.com/episodes/season-01/episode-1/introduction-to-website-101-podcast/)
- 2 [ Planning, Structure, Goals](https://website101podcast.com/episodes/season-01/episode-2/planning-structure-goals/)
- 3 [ Web Design Shortcuts You Should Never Take](https://website101podcast.com/episodes/season-01/episode-3/web-design-shortcuts-you-should-never-take/)
- 4 [ Websites Benefit from Continual Development](https://website101podcast.com/episodes/season-01/episode-4/websites-benefit-from-continual-development/)
- 5 [ SEO 101](https://website101podcast.com/episodes/season-01/episode-5/seo-101/)
- 6 [ PPC 101 (Pay Per click)](https://website101podcast.com/episodes/season-01/episode-6/ppc-101-pay-per-click/)
- 7 [ PR & Marketing](https://website101podcast.com/episodes/season-01/episode-7/pr-marketing/)
- 8 [ What is a Landing Page](https://website101podcast.com/episodes/season-01/episode-8/what-is-a-landing-page/)
- 9 [ Accessibility - Why It's Important](https://website101podcast.com/episodes/season-01/episode-9/accessibility-why-its-important/)
- 10 [ DIY Vs Bespoke](https://website101podcast.com/episodes/season-01/episode-10/diy-vs-bespoke/)
- 11 [ Season 1 Wrap Up](https://website101podcast.com/episodes/season-01/episode-11/season-1-wrap-up/)
### All Seasons
- [Season 01](https://website101podcast.com/season/01/)
- [Season 02](https://website101podcast.com/season/02/)
- [Season 03](https://website101podcast.com/season/03/)
- [Season 04](https://website101podcast.com/season/04/)
- [Season 05](https://website101podcast.com/season/05/)
- [Season 06](https://website101podcast.com/season/06/)
- [Season 07](https://website101podcast.com/season/07/)
- [Season 08](https://website101podcast.com/season/08/)
- [Season 09](https://website101podcast.com/season/09/)
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