---
title: Content Marketing
date: 2021-03-16T05:00:00-04:00
author: Sean Smith
canonical_url: "https://website101podcast.com/episodes/season-04/episode-7/content-marketing/"
section: Podcast
---
<!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)Guest Guarav S. Iyer
Gaurav S. Iyer is a Senior Consultant at The Capital Communications Company, a boutique agency which develops and implements strategic and creative solutions for some of North America's leading corporations.
Season 04 Episode 7 – Mar 16, 2021
38:39 [Show Notes](#show-notes)
## Content Marketing
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[](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/season-04/S04-E08-content-marketing.mp3)
In this episode Mike and Sean talk with returning guest Gaurav about content marketing; what it is, why it's important, and how to do it.
### Show Notes
Gaurav starts off by defining what content marketing is and why it's important. Later we discuss the similarities and differences between content marketing and advertising.
- Funnels
- Advertising vs content marketing
- SEO
- Long tail keywords
- Newsletter and blog
- Social Media & content marketing
### Show Links
- [S02 E08 Copy Editing and Copy Writing](https://website101podcast.com/episodes/season-02/episode-8/copy-editing-and-copy-writing/)
- [Jonathon Stark](https://jonathanstark.com/)
Have a question for Sean, Mike, and Amanda? [Send us an email](/contact).
[](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 04
- 1 [ Click Here](https://website101podcast.com/episodes/season-04/episode-1/click-here/)
- 2 [ How to Talk to Your Web Developer](https://website101podcast.com/episodes/season-04/episode-2/how-to-talk-to-your-web-developer/)
- 3 [ Red Flags](https://website101podcast.com/episodes/season-04/episode-3/red-flags/)
- 4 [ Content Strategy](https://website101podcast.com/episodes/season-04/episode-4/content-strategy/)
- 5 [ Accessibility](https://website101podcast.com/episodes/season-04/episode-5/accessibility/)
- 6 [ How to improve your website without doing a full redesign](https://website101podcast.com/episodes/season-04/episode-6/how-to-improve-your-website-without-doing-a-full-redesign/)
- 7 [ Content Marketing](https://website101podcast.com/episodes/season-04/episode-7/content-marketing/)
- 8 [ Alternatives to Google Analytics](https://website101podcast.com/episodes/season-04/episode-8/alternatives-to-google-analytics/)
- Bonus[ Listener Survey - What Topics do you Want to Hear More of?](https://website101podcast.com/episodes/season-04/episode-/listener-survey-what-topics-do-you-want-to-hear-more-of/)
- 9 [ Website Optimization and Speed](https://website101podcast.com/episodes/season-04/episode-9/website-optimization-and-speed/)
- 10 [ Wordpress](https://website101podcast.com/episodes/season-04/episode-10/wordpress/)
- 11 [ From Novice to Bootcamp Instructor](https://website101podcast.com/episodes/season-04/episode-11/from-novice-to-bootcamp-instructor/)
- 12 [ Pimp Your Typography](https://website101podcast.com/episodes/season-04/episode-12/pimp-your-typography/)
### All Seasons
- [Season 01](https://website101podcast.com/season/01/)
- [Season 02](https://website101podcast.com/season/02/)
- [Season 03](https://website101podcast.com/season/03/)
- [Season 04](https://website101podcast.com/season/04/)
- [Season 05](https://website101podcast.com/season/05/)
- [Season 06](https://website101podcast.com/season/06/)
- [Season 07](https://website101podcast.com/season/07/)
- [Season 08](https://website101podcast.com/season/08/)
- [Season 09](https://website101podcast.com/season/09/)
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