Guest Guarav S. Iyer
Gaurav S. Iyer is a Senior Consultant at The Capital Communications Company, a boutique agency which develops and implements strategic and creative solutions for some of North America's leading corporations.
Season 04 Episode 7 38:39 Show Notes
In this episode Mike and Sean talk with returning guest Gaurav about content marketing; what it is, why it's important, and how to do it.
Gaurav starts off by defining what content marketing is and why it's important. Later we discuss the similarities and differences between content marketing and advertising.
- Advertising vs content marketing
- Long tail keywords
- Newsletter and blog
- Social Media & content marketing
- 1 Click Here
- 2 How to Talk to Your Web Developer
- 3 Red Flags
- 4 Content Strategy
- 5 Accessibility
- 6 How to improve your website without doing a full redesign
- 7 Content Marketing
- 8 Alternatives to Google Analytics
- Bonus Listener Survey - What Topics do you Want to Hear More of?
- 9 Website Optimization and Speed