---
title: Alternatives to Google Analytics
date: 2021-03-30T05:00:00-04:00
author: Sean Smith
canonical_url: "https://website101podcast.com/episodes/season-04/episode-8/alternatives-to-google-analytics/"
section: Podcast
---
<!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)![Angie Herrera](https://website101podcast.com/uploads/hosts/_200x200_crop_center-center_none/angie-herrara.jpg)Guest Angie Herrera

Angie Herrera is a UI designer & front-end developer from Portland, OR with nearly 20 years experience in branding & web design.

<http://block81.com/>[ ](https://twitter.com/angieherrera)[ ](https://www.linkedin.com/in/angieherrera/)[ ](https://facebook.com/block81PDX)

Season 04 Episode 8 – Mar 30, 2021   
32:53 [Show Notes](#show-notes)

## Alternatives to Google Analytics

LISTEN0:00

0:00

[](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/alternatives-to-google-analytics.mp3)

Returning guest Angie Herrara discusses alternatives to google analytics for tracking website visitors. We discuss Fathom Analytics and Stat Counter.

<a name="show-notes"></a>### Show Notes

Reasons to consider using an alternative to google analytics include concerns about privacy and a simpler, easier to understand interface.

- Google is very complex and difficult to understand
- Fathom Analytics is privacy oriented
- Fathom and Stat Counter have a simpler easy to understand interface
- Things that you want to understand and know how to track with whichever analytics you use
- If it's free (google analytics) then you are the product

### Show Links

- [Google Analytics](https://analytics.google.com/)
- [Company of One](https://www.amazon.ca/Company-One-Staying-Small-Business/dp/1328972356)
- [Use Fathom](https://usefathom.com/)
- [How Fathom tracks without cookies](https://usefathom.com/data)
- [Stat Counter](https://statcounter.com/)
- [Hot Jar](https://www.hotjar.com/)
- [Crazy Egg](https://www.crazyegg.com/)
- [Full Story](https://www.fullstory.com/)

Have a question for Sean, Mike, and Amanda? [Send us an email](/contact).

[![Listen on Google Play Music](/assets/images/google_podcasts_badge@2x.png)](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[![itunes badge](/assets/images/itunes-badge.png)](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[![itunes badge](/assets/images/spotify-logo.png)](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 04

- 1 [ Click Here](https://website101podcast.com/episodes/season-04/episode-1/click-here/)
- 2 [ How to Talk to Your Web Developer](https://website101podcast.com/episodes/season-04/episode-2/how-to-talk-to-your-web-developer/)
- 3 [ Red Flags](https://website101podcast.com/episodes/season-04/episode-3/red-flags/)
- 4 [ Content Strategy](https://website101podcast.com/episodes/season-04/episode-4/content-strategy/)
- 5 [ Accessibility](https://website101podcast.com/episodes/season-04/episode-5/accessibility/)
- 6 [ How to improve your website without doing a full redesign](https://website101podcast.com/episodes/season-04/episode-6/how-to-improve-your-website-without-doing-a-full-redesign/)
- 7 [ Content Marketing](https://website101podcast.com/episodes/season-04/episode-7/content-marketing/)
- 8 [ Alternatives to Google Analytics](https://website101podcast.com/episodes/season-04/episode-8/alternatives-to-google-analytics/)
- Bonus[ Listener Survey - What Topics do you Want to Hear More of?](https://website101podcast.com/episodes/season-04/episode-/listener-survey-what-topics-do-you-want-to-hear-more-of/)
- 9 [ Website Optimization and Speed](https://website101podcast.com/episodes/season-04/episode-9/website-optimization-and-speed/)
- 10 [ Wordpress](https://website101podcast.com/episodes/season-04/episode-10/wordpress/)
- 11 [ From Novice to Bootcamp Instructor](https://website101podcast.com/episodes/season-04/episode-11/from-novice-to-bootcamp-instructor/)
- 12 [ Pimp Your Typography](https://website101podcast.com/episodes/season-04/episode-12/pimp-your-typography/)

### All Seasons

- [Season 01](https://website101podcast.com/season/01/)
- [Season 02](https://website101podcast.com/season/02/)
- [Season 03](https://website101podcast.com/season/03/)
- [Season 04](https://website101podcast.com/season/04/)
- [Season 05](https://website101podcast.com/season/05/)
- [Season 06](https://website101podcast.com/season/06/)
- [Season 07](https://website101podcast.com/season/07/)
- [Season 08](https://website101podcast.com/season/08/)
- [Season 09](https://website101podcast.com/season/09/)

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