Guest Jessica Perreault
Jessica is a marketing strategist focusing on content marketing, social media, and branding for mission-driven organizations.
Season 06 Episode 13
– Jun 08, 2023
40:09
Show Notes
Stand Out on Social Media with Jessica Perreault
The ins and outs of mastering social media for small business owners with Jessica Perrault plus a predication about AI generated content for social.
Show Notes
- How Jessica got into social media
- Tips to get started for small business owners
- Social media and content marketing
- Understand the nuances of the different social networks
- Which social network is the most important?
- How to manage the time requirements
- How to measure success - analytics
- Vanity Metrics
- Own your digital footprint
- Email list is critical
- Difficult to trust a company that is only on social - no website
- Red flags about social media
- Misconceptions about social
- Software to manage social & mailing lists
- AI In social and marketing
- Amanda makes a prediction about AI content
- Replying on social - flame wars
Show Links
Have a question for Sean, Mike, and Amanda? Send us an email.
Season 06
- 1 Tools of the Trade
- 2 Website Contract Advice From an Actual Lawyer
- 3 Choosing a CMS
- 4 Tips for Website Maintenance
- 5 Working with Conflicting Personalities
- 6 Building an Online Course with Jane Atkinson
- 7 PodCamp Toronto 2023 Recap
- 8 The Good, The Bad, and the Ugly about RFPs
- 9 Here's how to work from paradise
- 10 Rebroadcast: Pimp Your Typography
- 11 Internet Privacy with Michael Geist
- 12 Lessons from a plugin developer with Ben Croker
- 13 Stand Out on Social Media with Jessica Perreault