--- title: "Video Marketing: Boosting Business with Video Content" date: 2020-05-05T05:00:00-04:00 author: Sean Smith canonical_url: "https://website101podcast.com/episodes/season-03/episode-4/using-video/" section: Podcast --- <!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)![Peter Kelly](https://website101podcast.com/uploads/hosts/_200x200_crop_center-center_none/Peter-Kelly.jpg)Guest Peter Kelly Peter Kelly is a video storyteller that believes people buy into companies before they buy from companies. He makes videos for businesses that connect with viewers & convert them into clients. [ ](https://www.linkedin.com/in/peterwkelly/) Season 03 Episode 4 – May 05, 2020 35:31 [Show Notes](#show-notes) ## Video Marketing: Boosting Business with Video Content  0:00 0:00 1.0x 0.75x1.0x1.25x1.5x2x [](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/season-03/03-Using-Video-Master.mp3) In this episode of Website 101, guest Peter Kelly explains the benefits of using video for small businesses and shares tips on creating effective videos that boost SEO, build relationships with customers, and increase conversions. ### Show Notes - it's good for SEO - Improved conversion rate on landing pages with video - The most important part of video is audio quality - transcribing video ### Show Links - [Tips for making videos with your smartphone](http://socialmedia.peterkellymedia.info/#000_MENU) - [Rev Transcription](https://www.rev.com/) Powered Transcript Accuracy of transcript is dependant on AI technology. **\[00:00\]** **Mike:** Hello, and welcome to the website 101 podcast. I am Mike mella and with me as always is my co co host my co-host My co-host Sean Smith. Sean. How's it going? Thanks for that It's good. I'm pretty good. I thought I'd do a bit of an accent this time All right, yeah, so Mike. What's our topic for today? This is gonna be a good one our topic today is video using video for your website to promote your business and so on and And we have a great guest today. Peter Kelly. Peter, why don't you tell us a little bit about yourself? **\[00:36\]** **Peter:** Thanks for having me, guys. My background is in television. So about 15 years ago, I did a couple of corporate videos and then quickly fell in love with Canadian television because corporate videos were very boring. It was stuff you put on a VHS tape and it got shown in a boardroom somewhere at some point. And then I've sensed completely reversed my position Really, since the internet has been able to support streaming video, Canadian television has been very good to me, but it's very boring. The corporate stuff is very exciting. The stuff you can do online, and if nothing else, you know people are watching. It's very exciting. Many a show I've worked on has gone to air and I have no idea whether anyone watched it and if they did, did they like it. That's not the case online. You can tell right away if people are watching it and where they're turning it off. **\[01:27\]** **Mike:** Can track things much more easily than waiting for ratings or whatever. I don't even know if ratings You know, so speaking of you work in television my wife works in television **\[01:37\]** **Sean:** Actually, that's what I was gonna mention is wife his wife does editing for yeah, my wife said a TV editor **\[01:43\]** **Mike:** For a lot of reality shows. She's done like property brothers and shows like that So what kind of stuff did you work on in the it was mostly unscripted stuff documentary and **\[01:54\]** **Peter:** and not quite at the property level, but that sort of thing. I did some scripted stuff. I did a sitcom, which was a lot of fun, but I don't think anybody actually watched it. **\[02:05\]** **Mike:** Which sitcom? Dary, you mentioned the sitcom. **\[02:08\]** **Peter:** Yeah, it was called Guidance. It started off as a web series, and it graduated into a sitcom for a season. It was a couple of second cities, guys. It was one of those really clever writing, but really low budget, a lot of fun. **\[02:20\]** **Sean:** Right, right, nice. Awesome, awesome. So Peter, everybody's aware of video, YouTube's the big thing. Why do I need a video for my company? I'm running a small business. **\[02:38\]** **Peter:** How does video help me? That's a very common question. Well, I've actually gone to meetings and it started with the, I know I need a video, but I don't know why. **\[02:49\]** **Sean:** Yeah, exactly. **\[02:50\]** **Peter:** There's a couple of reasons. The single biggest thing is for SEO, the search engine optimization, having a video on your website, ups your SEO inherently. Obviously, the better a video is, the better it's gonna help you, but just having one there will do wonders for you. Part of that is just the time spent on a website. Google ranks that higher. I'm sure you guys know that. And having a video, even if somebody only watches half of it, it takes 30 seconds to watch a 30-second video, where if they have a wall of text, you can scan a wall of text without actually reading it and then just click on and move to the next page. So that's one of those like, it's almost inherent just having a video there. I think the stat was when they did testing, I think it was 2015 for landing pages, if they had the exact same landing page with a video and without a video, the conversion rate was minimum 20% higher. Really? There is a one-stat set up to 80. I'm a little dubious of a number that high, but I tend to not understand. **\[03:54\]** **Sean:** Even if it's 20%, that is statistically significant. And honestly, I hadn't even thought about the time on page or about how a video could help your SEO. Like this is a news to me. **\[04:06\]** **Mike:** Makes a lot of sense, though, now that you mention it. **\[04:09\]** **Peter:** The other big one, this is almost like my go-to phrase. People these days like to buy into a company before they buy from a company. So putting a video on your website or on social media, especially if you're like an owner operator or your small business, puts a face to the company. And it's a lot easier to support Jim and buy from him because you know his profits aren't going to stakeholders or shareholders. They're going to pay for his mortgage and his daughter's dance recital. People like that, it's a humanizing effect. So that building relationships. Exactly. Nothing, I'm under no delusions. Video does not replace one-on-one conversations, but it's the next best thing. People get to see you. They get to watch your body language hear the inflection in your voice. They get a feel for you. And it's a great way to connect with people that are like-minded. **\[05:06\]** **Sean:** You know, it's interesting how you mentioned people get to see your body language and react to. That's part of why we do the podcast recording in a video room so that we can see each other. I mean, you get the visual cues about whether the other, my guest is listening or maybe Mike leans into the microphone and I can tell that he wants to say something. So maybe it's time for me to wrap up. I think that's, it's the same kind of visual cues. It really just makes it more personal. **\[05:38\]** **Peter:** Absolutely, and it works when you're being genuine. If you're reading a script, that tends to kill it. if you're trying very hard to recite something you memorize, if you're just being yourself, it does wonders in terms of building that relationship with your people. **\[05:54\]** **Sean:** OK. Well, so I'm going to jump out. We have a list of questions planned out. I'm going to jump up further down. Let's say I have a face only a mother could love. And literally, I do. Or I'm comfortable with audio, which I obviously am because I started a podcast, but not video, is it really necessary to have me in the video? Like say you've persuaded me to make video. Could I do voiceover or a screencast or PowerPoint slides and get my point across just as effectively, or is it really important to have my head with the camera? **\[06:37\]** **Peter:** It's not vital. Like if you're not comfortable, I would never push somebody. That doesn't any sense because you're not going to connect with anybody because you're going to be so self-conscious, you're going to be so uncomfortable, and to be perfect enough, you're not going to like working, like with me, if I'm pushing you to do something you're not happy with. So the important thing when it comes to video is figure out what it is you want the video to do. Someone's going to watch the video and the starting point is always what do you want the viewer to do immediately after they finish watching. And if being on camera is going to detract from that goal, then we don't have to put you on camera. In fact, you could be quite comfortable on camera, but depending on what your goal is, maybe that doesn't serve it. So it's kind of on a case by case basis. Voiceover would work because that I mean they still get to hear the inflection or your voice. We can do an explainer video like there's lots of those where it's a cartoon drawing with a professional voiceover and the tone is still happy and friendly. The right type of music and the right type of visuals can get the message across. **\[07:42\]** **Sean:** So I love those whiteboard explainer videos. I think they're fantastic. **\[07:46\]** **Peter:** So they're very handy. I've done a couple of corporate gigs where it was almost like a bank Montreal internal video where it was just staff explaining stuff and it was just them talking to the camera and we inserted the whiteboard drawing stuff just to make a little more visually dynamic. No, so it's a it's a yeah they're going back to your question Absolutely don't need to have somebody there. I would recommend it for somebody who is like a realtor or a business coach Somebody who is very much the face of their business. They should be on camera But otherwise it's it's whatever the person's comfortable with **\[08:23\]** **Sean:** Okay, it's by kiss Okay, very very cool Yeah, that's exactly what I was going to ask, what makes a good video. **\[08:35\]** **Mike:** I know there's a billion ways you can answer that, but yeah, I mean, what are some qualities of a good quality video? **\[08:43\]** **Peter:** Okay, from a technical point of view, audio is the key thing. As weird as it is as somebody who makes videos for a living, audio is actually more important. will put up with bad visuals for longer than they'll put up with bad audio. So that's the biggest thing from a technical point of view. From a career. **\[09:03\]** **Sean:** How do people who are doing it yourself are with a webcam and a laptop? How do they get good quality audio? **\[09:11\]** **Peter:** Well, the simplest thing is test the microphone. I know it sounds really obvious, but it's amazing how many people would just start recording. Wherever you're set up, record yourself. Test 1, 2, 3. Test 1, 2, 3. and then just talk for a minute and then play it back. A lot of people just don't realize if they move to a different location. I've done stuff where recording voiceover for a client who was on such a tight budget that they couldn't afford a voiceover booth, where I just took egg cartons and put that on either side of the microphone and it did in the sound. And it got the VO at a professional level for somebody who didn't have a whole lot of money. **\[09:51\]** **Sean:** That's a really cool hack. **\[09:53\]** **Peter:** Yeah, so the biggest thing is testing and find a room. Recording audio in a bathroom is going to be atrocious because the tiles are going to bounce the sound waves and people know. They don't know the technical stuff, but they know if you're in a room where it sounds bad, just get to another room. Or if you're at a, I've seen a couple of videos for like networking events and they've recorded it in the middle of the networking event and the person talking on camera is as loud as the background and that nobody's gonna deal with that. Nobody likes to, if you have to struggle to hear the person who's talking, people get turned off **\[10:28\]** **Sean:** right away. **\[10:30\]** **Mike:** I suppose even just at a very basic level, having a microphone, as opposed to just recording from your smartphone or whatever. And maybe we'll talk about that in a second here about, well, let's just jump into that right now. What are some tips about how in terms of like lighting Microphones should I use my smartphone should I avoid a smartphone should I film in landscape or portrait like things like that **\[10:57\]** **Sean:** You have any tips what about the built-in microphone on my laptop or on third-party webcam right are those acceptable or should I go out and Get an entry-level Podcast or Mike which is what me and Mike both have I don't know what you're using for microphone. I can't see it on screen **\[11:15\]** **Peter:** I've got a Sunizer shotgun microphone, it's obviously a very good one that's good **\[11:21\]** **Mike:** I could tell that a lot of our guests are clearly using the mic on there. Yeah, and you know Here's them typing **\[11:28\]** **Peter:** Well, yeah, I invested in the audio equipment myself really quickly Just because one sound equipment This is a bit on the professional side but sound equipment ages really well if you get good equipment It'll last a long time cameras tend to get upgraded so quickly that those are I treat cameras as rentals but sound equipment as investments. Interesting. But but I like the like the microphone I have is a $2,000 microphone. I'm not expecting somebody who's running a business that's on audio or video. What I would recommend if **\[12:01\]** **Sean:** you're going to be doing regular audio or video, take a look at the Yeti Blue which is the microphone that both myself and Mike are using. In Canadian dollars, I think it runs around 140 bucks, so it's not cheap, but it's not a $2,000 microphone either. It's decent if you want to invest a little **\[12:24\]** **Mike:** and you only have a couple of bucks then it's a good option I think. My advice tends to be if **\[12:31\]** **Peter:** somebody's making videos themselves make a couple with whatever equipment you have and see if it's something that you're going to continue to do. I'm very fiscally conservative. I don't spend money myself until I absolutely have to and I kind of take that to my clients as well where I'm not going to recommend they spend $200 on a microphone if it's something that they're going to do for a month and then not do anymore. So do a couple and they maybe they aren't going to be top quality, maybe the microphone on your laptop isn't good enough, do a couple and then and you don't have to share them with anybody it's also a good way to practice and then if you realize it is something that you think you're you're going to do on a regular basis then then it's worth the $150 investment. You can get microphones specifically for cell phones for like $130 and I'm like that that's a small investment even for or yeah even for a small player if they're going to be making videos on a weekly basis. You know if you made 52 videos in a year, I mean, at $100 or $130, it's less than $2 a week. **\[13:39\]** **Mike:** Right. Right. Hi. Hope you're enjoying this episode. We're always looking for topics suggestions from listeners. So if there's anything you'd like us to discuss in the future, please let us know. **\[13:50\]** **Sean:** We're also looking for guests. If you know somebody who would make a great guest, if you think you would be a good guest, please let us know. You can reach out to us at website 101podcast.com slash contact. **\[14:05\]** **Mike:** Right. **\[14:06\]** **Sean:** Yeah. And the purpose of these videos is to drum up your business or get people to be aware of you. They're going to listen if you have better quality. So it is an investment, not a cost. **\[14:20\]** **Peter:** Yes, absolutely. In terms of using your cell phone, I've actually had enough people ask me that I've put together put together a little interactive tutorial, which I'm happy to share with people but how to use your cell phone. If you're not quite ready to hire someone like me to make videos, want to make them yourself, there are things you can do with a cell phone just to make it a better looking video. To go to Mike's question about lighting, again, really basic, but can people see you? It's amazing how many people are shooting on cell phones and they're in shadow. And if the point of the video is to connect your audience, people should be able to see your face, right? Let me be able to look into your eyes. **\[15:01\]** **Sean:** I think so. **\[15:02\]** **Peter:** Don't get creative. DOPs and there's several people on a feature film that get paid really well to create mood lighting. You don't have to think like that. Just have lights on and you know, make sure the light in front of you is brighter than the light behind you. You don't want your background to be brighter than you are. Stay away from Windows is my big tip because you can't control if the sun goes behind a cloud. One of my favorite business coaches, she makes webinars and I think she's got everything down except for she's beside a window. And in the middle of talking, she'll go really warm orange and then a cloud will come over the thing and then it'll go really blue. And it's a little bit distracting as a viewer, but she's nailed everything else. She has a really cool background. She's really concise on what she's talking about, but the light is. **\[15:53\]** **Sean:** And who is this person that you don't know? No, no, no, I'm not naming this person because I actually **\[16:00\]** **Peter:** might be doing some videos for them in the winter. **\[16:02\]** **Sean:** So, fair enough. You can fix that problem. Because I'm already interested in finding business people to follow and help me improve my own business. **\[16:14\]** **Peter:** If I can jump in, actually, on that note, the background is key. I watched a webinar. About the same time, you met Sean. I was devouring webinars partly because I was interested in some of the content and partly because I wanted to see what was working for people. And there was a guy who he had one of those, I'm making six figures every month, here's my system. And he was trying to sell it. And I was like, all right, I'm very skeptical of those things, but I'll give it a look. He was sitting in front of his computer with a futon behind him with 30 clothes piled up. **\[16:46\]** **Sean:** And oh my god. **\[16:47\]** **Peter:** I immediately was like, I don't care what he has to say, he does not look like somebody making six figures a month. **\[16:55\]** **Sean:** So first impressions. **\[16:57\]** **Peter:** Yeah. So your background should be professional. My advice there is, whatever space you would be comfortable meeting a client in, that's the space your video should be taking place in. So yeah. And the background, have it be interesting, but not distracting. If you have nothing else, a bookshelf, because bookshops give you a little bit of color, a little bit of texture, but they're not so interesting that people stare at the books over you. **\[17:25\]** **Sean:** So, a plain blank wall of whatever color your office is, is not the right choice. You should at least have maybe like a painting or some artwork or a bookshelf in there to work it up a little bit, but not distract from the person who's talking. **\[17:41\]** **Peter:** Absolutely. The other thing with blank walls is they tend to have the subconscious ominous feeling. It's like there's a monolith behind the person. **\[17:50\]** **Sean:** I suppose if you wanted to get really technical, you could use a chroma key and replace the blank wall or something else, but that's getting a little bit high size guilt. **\[18:01\]** **Peter:** I had a client a couple years ago and when we shot, I do a lot of shooting in people's offices in their businesses. And when I got there and set up the camera, we realized that all of the walls were gray with no pictures. And I actually, I actually, I actually, were in place to work at. And I actually asked them, I'm like, how long has been in the building? And they're like, oh, about 20 years. And it was like, oh my goodness, how can you not have any art on the walls? But wow. So that even, not even those inspirational, you **\[18:34\]** **Mike:** know like whatever with the three words. Tony Robbins kind of stuff. Yeah. So Peter what **\[18:44\]** **Sean:** can a non-techy person do to optimize video on their website? Yeah so this sort of follows **\[18:53\]** **Mike:** through with the you know what's what makes a good video you know smartphone or not microphone all that kind of thing but in terms of like when you actually get it on to a website is there anything, you know, they can look for or do themselves to sort of make it better. And maybe there isn't. Maybe it's kind of more of a devy type thing. **\[19:14\]** **Sean:** Maybe optimize the title or the thumbnail that's used in the video. **\[19:19\]** **Peter:** Yes. Yeah. I think at the Netflix model where they have tailored images, I don't know, like I've got two profiles in my Netflix account, one for me and one for my wife. And we'll have the same show. We'll have different thumbnails, depending who's profile wherein, because it's quite literally picking what they think an image would appeal to me based on my history of viewing. So, you don't quite have that flexibility with YouTube, but you can upload a thumbnail. So, if you can take a screen grab of the most interesting shot in your video, or you can find something related, or make a title in PowerPoint with an image, and then just export it as a still, and use that as a thumbnail. That's the first thing somebody's is going to see. So make sure it's an interesting image. Get them to make that click the play. Yeah, having a description as well. A lot of people forget that a video is taking place within a web page. So it's not just the video itself. What's above it? What's below it? So keep that in mind. And it's quite literally like, if there's a title, you don't need to say the title of the video at the beginning of your video, because they're already looking at the title of it, right? **\[20:35\]** **Sean:** All right, so what about accessibility and videos? Transcriptions is basically what I'm looking at. Do you recommend transcriptions that your clients do that? It helps with accessibility. If so, self-transcription or maybe a service, I can imagine that it's going to be really tedious **\[20:57\]** **Peter:** the self-transcribe. Yeah, it does get boring really quickly. The cheapest, easiest hack to that is upload it to YouTube and YouTube within about 20 minutes, 25 minutes will generate auto captioning. They're not 100%, so you have to go back in and then tailor them. **\[21:16\]** **Mike:** You can go in and correct their caption. Yeah, absolutely. So that's the cheapest, easiest way **\[21:23\]** **Peter:** to do it, you can actually even then download them and bring them into an Excel sheet, except I've done that for a couple of things where we need to transcriptions on a budget. And it was like, we just upload it to YouTube to get the thing downloaded and then we have the bulk of what's being said. It's not a perfect system, but it's pretty good. **\[21:42\]** **Sean:** That sounds like a nice little hack, but if you need something that's a professional level, then you probably have to go find a transcription service and pay them. **\[21:51\]** **Peter:** Yes, and that varies rev.com, r-e-v.com tends to be the cheapest, and I know a couple of people, I haven't actually done it, but I've had a couple of people recommend that if you make a video send it to rev, and they'll give you the transcription, and then you very easily turn that into a blog post. And so then you have your text version of what the video is. **\[22:14\]** **Sean:** Actually, I wasn't planning on talking about repurposing content, but that is definitely a great idea to do with videos. I've taken one or two of our current of our podcast episodes and repurposed them into a blog post on my own company site as well. So I mean there's the investment of putting together your video but it's a lot you can repurpose it into a blog post which gets you like two different pages with similar content but much less time investment because you've already we've done all the work on the video. **\[22:49\]** **Mike:** Generally, you'd probably generally want to spend more time massaging the text into a proper blog post rather than just plunking it all down. The word for word, the way you did it, the video, but I guess, yeah, it's a good start anyway. Absolutely. **\[23:05\]** **Sean:** I wouldn't recommend just taking the transcript and turning it into a video post, but I think like Mike said, it's a great way to get the ball rolling. **\[23:18\]** **Peter:** Anytime you can do two or three things with one bit of work, I'm in favor of, whenever I make a video for somebody's website, I almost always, even if they don't ask for it, make some social media posts out of it. I can easily take like a two minute video and make at least two 10, 15 second videos that are appropriate for Facebook or Twitter. And it's so easy to do. Once you've done one, doing the next one is that much easier. **\[23:46\]** **Mike:** So, you mentioned YouTube there briefly. So, are you, because I know people have different opinions about if I make a video for my business and I put it on my website, should I be hosting the video on my own sort of server so that I have full control and ownership? Is it okay to upload it to YouTube or Vimeo and sort of embed it in my site? Like, do you have an opinion either way on those kinds of things? **\[24:12\]** **Peter:** That's a very strong opinion until last night and I learned something that I was at a meeting and I learned something new. I'm making news. I'm always trying to, you know, be up to date with my marketing stuff. I'm not a big fan of embedding on YouTube and if someone makes a video, put it on YouTube. It costs nothing so I always encourage that. Put it on YouTube. Somebody randomly searching might find it there and also YouTube is now the second largest search engine in the world. So for the effort and cost, which is nothing, put the video on YouTube. The problem with hosting it on your website is at the end of the video, when it finishes playing, YouTube will recommend other videos. And that'll be based on your search history. So if I was looking up business coaches and I watched nine videos and then I went on some a business coach's website and I watch her video. At the end of that, odds are, it's gonna recommend me another business coaches video. And if I click on it, it's gonna take me away from their website. So the problem with YouTube is you can get your competitors stuff advertised there and you don't realize it. And if you've spent the time and energy to get someone to your website, YouTube will take them away really easily. Yeah, the counter point to that though is that if you have stuff on YouTube and you've linked it into your web page, everything with Google is interconnected these days. So it does weight things differently. So there's an argument that using YouTube embedded on your page will help your ranking overall. But I think at, I think for especially small businesses, I think the danger of having somebody click away at a competitor outweighs that. **\[26:08\]** **Sean:** Right. So my thoughts, based on what you just said, is do what you said with YouTube. Host it there. But if you're going to embed the video, use like a Vimeo account, which does not show recommended videos unless you tell it to or you tell it which videos to recommend. Yes, absolutely. Have a lot more control with a Vimeo account. But you'll probably also need to have a paid account, which is not that much a year. **\[26:37\]** **Peter:** The free version of Vimeo will do a recommended video at the end, but it recommends staff picks. So it's just quality videos that don't necessarily relate at all to what your video is. **\[26:52\]** **Sean:** That's not ideal, but better than YouTube recommending your competitors. **\[26:57\]** **Peter:** That's my feeling. I'm a big fan of Vimeo for embedding, because on the paid version, you can control the screen, you can take out the Vimeo logo, you can control what the viewer sees, and it just makes for a much cleaner look. And the cheapest Vimeo paid account is like $60 a year, so it's not a massive investment. And it's well worth it if you are making videos on a regular basis. **\[27:22\]** **Sean:** Yeah, I always recommend Vimeo to my clients. Okay. What about the recommended length of a video? Is there such a thing? Is a video **\[27:32\]** **Peter:** that's too short or too long? No video has ever been too short. I've seen many videos. Just like any meeting. Yeah, yeah. Like nobody, if a video is too short, it leaves people wanting more and they'll come look for more information from you. If a video is too long, they'll turn away. And if you're called to action is at the end of your video, which is where most of them are, the viewer's not going to get there. So shorter tends to be better. That's like a general rule. Depends. There's a case by case thing. There are exceptions to this, but shorter is generally better. And put the most vital or the most interesting thing in the first 10 seconds, because that's, it doesn't matter what you video is, you'll have a drop off after 10 seconds. Just because you need that initial hook. Yeah. Something to drop their attention. And really that is the, it's the viewer determining whether this is a video for me or not. And it doesn't matter what you do, you will have a drop off. Just because if you have 100 people clicking play 75 of them might not be interested in all. They misunderstood what the video was and it's no reflection on you or the content. It's just this wasn't what they were looking for, but that other 25, you know, if you have 10 seconds to really capture their attention. **\[28:52\]** **Mike:** Yeah, I've noticed when I view just regular videos on YouTube for whatever and there's an ad upfront, which maybe we should get into ads and how that affects it or doesn't affect it, but I've noticed that a lot of times the ads themselves are getting right to the point in the first five seconds, because that's when the skip add button appears, and I always skip, of course, and I always, but at the same time, I realize, oh, I just got the whole point of that entire add in that five seconds, even though I didn't watch the 30-second add, you know? So, I can see that people are doing that, like, realizing now no one has an attention span anymore, or at least doesn't have the will to sit there for it, so you might as well get to the point, right? **\[29:35\]** **Peter:** faster is better. I did a web series for fun five, six years ago, and the single biggest mistake that we made making this web series was we had an eight-second intro, and our episodes were only a minute to a minute and a half long. They were short little comedic pieces. And when people batch-watched ten episodes, they saw the same eight seconds every other minute, and the feedback was like, I'm getting so sick of that intro. And it was like, yeah, thought we were being clever and it's like nope should have just get right to the video started up in anything any company logos put those in during the video or have them come up at the end. **\[30:13\]** **Sean:** You know it's interesting I watch I'm subscribed to a number of YouTube channels just like almost everybody is and you can tell the real professionals because they'll start their video they have that hook maybe it's like 10 20 seconds they talk about what's coming in and then they go into their little jingle and their logo popping up for like five to ten seconds. And then it's back into the video. So they hook you, they brand it, and then they're back into the content. Yeah, yeah, **\[30:41\]** **Peter:** exactly. It's a TV show. You have the TV shows always have the teas, right? Yeah. Like you see the the body that's been murdered. You see you see the shadow we figure running away and then the intro **\[30:54\]** **Sean:** starts up and you know. Cue credits song. Lately a lot of the shows don't even have an intro, **\[31:03\]** **Mike:** theme song or anything. They just get right into the story and you see the credits or whatever, rolling underneath the people that are just acting out the show. It just jumps right into it, right? Yeah. So sometimes there's no more, you know, friends theme at the top that you have to sit **\[31:18\]** **Peter:** through or whatever, you know. Yeah. But then there's a reason why Netflix has a skip intro button on **\[31:22\]** **Sean:** most of their shows. Right. I'm sure that's not all the time. But the guys who develop those **\[31:29\]** **Mike:** intros, I'm sure are just like face palming every time because they're like no one watches **\[31:34\]** **Peter:** our stuff anymore. Which there's a lesson here, if you're making a video, pay attention to what you do when you're watching videos. Because the thought people think, well my thing is really interesting in somebody to watch it. And it's like no, keep be aware of what your habits are because your habits are probably the same as your ideal viewer. So if you're the type of person who always watches an intro, then make an intro. If you're the person who always skips it, **\[32:03\]** **Mike:** then skip it. Yeah, I always wonder that when it's so like I'm watching a video about how to apply, how to put up drywall or something. And there's like these fancy graphics up front. And I'm like, Like, you know everyone watching this video just wants to get to the instructions. I would kill to have one of those kind of handyman type guys who can just go dry well. You do this, blah, blah, blah, blah, and it's done. And there's no music, there's no nut, but I'd love to see that. I would, instantly subscribe to that. **\[32:32\]** **Peter:** Yeah, I've actually, I've started playing around with the interactive video and I think this is a big tangent so I won't go too far. But the inspiration was very much when I'm watching a tutorial It's a nine-minute tutorial, but I only want the three minutes, and I got to find where those three minutes are. **\[32:46\]** **Sean:** Oh, there's nothing worse than trying to scroll to the right spot when you don't know where it is. **\[32:51\]** **Peter:** Yeah, so I've been playing around with the system where you actually, there's buttons on screen and it'll just take you to the bit you want to know, and people don't watch as much of the video in theory, but what ends up happening is that they get so enthralled with it. They end up watching the entire video, just not in a linear fashion. **\[33:07\]** **Mike:** Right. But yeah, I used to make videos like that back in the I used to be a flash developer if you remember flash Yeah, and I was getting into videos back then before YouTube sort of took off But yeah, the controls you could do to have it jump ahead and stuff was I was all over that kind of stuff I thought it was great. So yeah, it was fun **\[33:27\]** **Sean:** Wow That Peter this has been a really really good episode. We've covered a lot and And can you tell us where our listeners can find you online, your website, social media, things like that? **\[33:42\]** **Peter:** Yeah, absolutely. I kept things really simple. My website is petercalimedia.com. You can find me on Twitter and it's petercali.m. And Facebook is petercali media. So yeah, look that up. And you can email me peteratpetercalimedia.com. I'm always happy to answer questions. I'm a small business owner, so I totally appreciate that people are on tight budgets. So if they just need to ask a few questions, they're not actually ready to hire me. I'm happy to answer questions. It's one of those, you know. People have been very kind to me. I like to pay it forward. **\[34:20\]** **Sean:** That sounds great. Yeah, that's good. All of these links, we're gonna include in the show notes. **\[34:24\]** **Peter:** Yeah, right. If I'm gonna send you the link for my interactive video for specifically for shooting videos with your smartphone And it's 10 or 11 tips. It covers the back. We covered some of it, the background, the lighting, how to hold the camera, where to be looking. And it's very much geared towards the person who's ready to start making videos themselves, but not ready to hire somebody. **\[34:46\]** **Sean:** Nice, thanks. That is perfect. That's our target audience right there. All right, thank you so much, Peter. Thanks for having me. This has been a ball. Hey, thank you so much for listening to this episode. My name's Sean Smith, your co-host. And you can find me at my website, caffeinecreations.ca, on Twitter, caffeine creation. That's spelled C-A-F-F-E-I-N-E-C-R-E-A-T-I-O-N. And also, I'm on LinkedIn, caffeine creations. **\[35:19\]** **Mike:** And I'm Mike Mella, and you can find me online at blikewater.ca. And I'm also on LinkedIn and Twitter. My username is Mike Mella. That's M-I-K-E-M-E-L-L-L-A. Close Transcript Have a question for Sean, Mike, and Amanda? [Send us an email](/contact). 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