--- title: Stand Out on Social Media with Jessica Perreault date: 2023-06-08T05:00:00-04:00 author: Sean Smith canonical_url: "https://website101podcast.com/episodes/season-06/episode-13/social-media-with-jessica-perreault/" section: Podcast --- <!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)![Jessica Perreault](https://website101podcast.com/uploads/hosts/_200x200_crop_center-center_none/DSC00657-3.jpg)Guest Jessica Perreault Jessica is a marketing strategist focusing on content marketing, social media, and branding for mission-driven organizations. [ ](jessicaeperu)[ ](https://www.linkedin.com/in/jessica-perreault-8383882a/) Season 06 Episode 13 – Jun 08, 2023 40:09 [Show Notes](#show-notes) ## Stand Out on Social Media with Jessica Perreault LISTEN0:00 0:00 [](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/season-06/S06-E13-Social-Media-with-Jessica-Perrault.mp3) The ins and outs of mastering social media for small business owners with Jessica Perrault plus a predication about AI generated content for social. ### Show Notes - How Jessica got into social media - Tips to get started for small business owners - Social media and content marketing - Understand the nuances of the different social networks - Which social network is the most important? - How to manage the time requirements - How to measure success - analytics - Vanity Metrics - Own your digital footprint - Email list is critical - Difficult to trust a company that is only on social - no website - Red flags about social media - Misconceptions about social - Software to manage social & mailing lists - AI In social and marketing - Amanda makes a prediction about AI content - Replying on social - flame wars ### Show Links - [Own Your Digital Content](https://caffeinecreations.ca/blog/own-your-digital-content/) - [Use social media to promote your website, not replace it.](https://belikewater.ca/blog/entry/social-media) - [hootsuite](https://www.hootsuite.com/) - [Sprout Social](https://sproutsocial.com/) - [Agora Pulse](https://www.agorapulse.com/) - [Later (Instagram)](https://later.com/) - [Hubspot](https://www.hubspot.com/) - [Active Campaign](https://www.activecampaign.com/) - [Google Analytics](https://analytics.google.com/analytics/web/#/) - [Google Search Console](https://search.google.com/search-console/about) - [Wendy's Twitter](https://twitter.com/Wendys) - [Spotify Wrapped](https://en.wikipedia.org/wiki/Spotify_Wrapped) Have a question for Sean, Mike, and Amanda? [Send us an email](/contact). [![Listen on Google Play Music](/assets/images/google_podcasts_badge@2x.png)](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[![itunes badge](/assets/images/itunes-badge.png)](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[![itunes badge](/assets/images/spotify-logo.png)](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 06 - 1 [ Tools of the Trade](https://website101podcast.com/episodes/season-06/episode-1/tools-of-the-trade/) - 2 [ Website Contract Advice From an Actual Lawyer](https://website101podcast.com/episodes/season-06/episode-2/website-contract-advice-from-an-actual-lawyer/) - 3 [ Choosing a CMS](https://website101podcast.com/episodes/season-06/episode-3/choosing-a-cms/) - 4 [ Tips for Website Maintenance](https://website101podcast.com/episodes/season-06/episode-4/tips-for-website-maintenance/) - 5 [ Working with Conflicting Personalities](https://website101podcast.com/episodes/season-06/episode-5/working-with-conflicting-personalities/) - 6 [ Building an Online Course with Jane Atkinson](https://website101podcast.com/episodes/season-06/episode-6/building-an-online-course-with-jane-atkinson/) - 7 [ PodCamp Toronto 2023 Recap](https://website101podcast.com/episodes/season-06/episode-7/podcamp-toronto-2023-recap/) - 8 [ The Good, The Bad, and the Ugly about RFPs](https://website101podcast.com/episodes/season-06/episode-8/the-good-the-bad-and-the-ugly-about-rfps/) - 9 [ Here's how to work from paradise](https://website101podcast.com/episodes/season-06/episode-9/heres-how-to-work-from-paradise/) - 10 [ Rebroadcast: Pimp Your Typography](https://website101podcast.com/episodes/season-06/episode-10/rebroadcast-pimp-your-typography/) - 11 [ Internet Privacy with Michael Geist](https://website101podcast.com/episodes/season-06/episode-11/internet-privacy/) - 12 [ Lessons from a plugin developer with Ben Croker](https://website101podcast.com/episodes/season-06/episode-12/lessons-from-a-plugin-developer-with-ben-croker/) - 13 [ Stand Out on Social Media with Jessica Perreault](https://website101podcast.com/episodes/season-06/episode-13/social-media-with-jessica-perreault/) ### All Seasons - [Season 01](https://website101podcast.com/season/01/) - [Season 02](https://website101podcast.com/season/02/) - [Season 03](https://website101podcast.com/season/03/) - [Season 04](https://website101podcast.com/season/04/) - [Season 05](https://website101podcast.com/season/05/) - [Season 06](https://website101podcast.com/season/06/) - [Season 07](https://website101podcast.com/season/07/) - [Season 08](https://website101podcast.com/season/08/) - [Season 09](https://website101podcast.com/season/09/) <!\[CDATA\[YII-BLOCK-BODY-END\]\]>