We talk about some things that businesses often do to save money by cutting various parts of their websites. Avoid shortcuts if you can, but sometimes its unavoidable.

Usability testing should be conducted to help you make your website the best it can be. It's not as expensive as you think it might be. Testing should be done with people in your target audience but not from your organization. They should be unfamiliar with your website to get the best results.

Do not use a predefined theme for WP or a website builder if possible. You content should determine the design not the design determine the content. When using a theme, the design shapes the content and copy which results in sub par messaging and a website that is not memorable or unique.

Common issues include avoiding pop-ups, don't use the phrase click here, and pdfs. There is no fold. Don't worry about above the fold.