---
title: Content Strategy
date: 2021-02-02T05:00:00-05:00
author: Sean Smith
canonical_url: "https://website101podcast.com/episodes/season-04/episode-4/content-strategy/"
section: Podcast
---
<!\[CDATA\[YII-BLOCK-BODY-BEGIN\]\]>[Skip to main content](#main-content)Guest Marlene Oliveira
Marlene is a communications advisor and copywriter focusing on branding, storytelling and website content for nonprofit organizations.
[ ](https://twitter.com/mo_flow)[ ](https://www.linkedin.com/in/marleneoliveira/)
Season 04 Episode 4 – Feb 02, 2021
46:35 [Show Notes](#show-notes)
## Content Strategy
LISTEN0:00
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[](//dts.podtrac.com/redirect.mp3/website101podcast.com/uploads/mp3/Content-Strategy-master.mp3)
Today Marlene Oliveira of moflow discusses the value of conducting a website content strategy, and why you should do it before anything else.
### Show Notes
- What is content strategy?
- Measuring the success of a website build
- S.M.A.R.T. goals
- How to collect and document material for a content strategy
- The format of a content strategy
- The value of consulting with internal stakeholders
- What communication looks like during a content strategy
- How long does it take?
- The value of engaging in a content strategy
- Advice for do-it-yourselfers
### Show Links
- [Developing a website content strategy for a new nonprofit site: elements to include](http://moflow.ca/website-content-strategy-new-nonprofit-site/)
- [How to create communications objectives from nonprofit strategic goals](http://nonprofitmarcommunity.com/how-to-create-communications-objectives/)
Have a question for Sean, Mike, and Amanda? [Send us an email](/contact).
[](https://www.google.com/podcasts?feed=aHR0cHM6Ly93ZWJzaXRlMTAxcG9kY2FzdC5jb20vZmVlZC5yc3M%3D)[](https://itunes.apple.com/ca/podcast/website-101-podcast/id1449510012)[](https://open.spotify.com/show/3rmSM1R9t6q1U8DmYWJRSO?si=NrYPMgDaRV6Dd56PjEaPow)### Season 04
- 1 [ Click Here](https://website101podcast.com/episodes/season-04/episode-1/click-here/)
- 2 [ How to Talk to Your Web Developer](https://website101podcast.com/episodes/season-04/episode-2/how-to-talk-to-your-web-developer/)
- 3 [ Red Flags](https://website101podcast.com/episodes/season-04/episode-3/red-flags/)
- 4 [ Content Strategy](https://website101podcast.com/episodes/season-04/episode-4/content-strategy/)
- 5 [ Accessibility](https://website101podcast.com/episodes/season-04/episode-5/accessibility/)
- 6 [ How to improve your website without doing a full redesign](https://website101podcast.com/episodes/season-04/episode-6/how-to-improve-your-website-without-doing-a-full-redesign/)
- 7 [ Content Marketing](https://website101podcast.com/episodes/season-04/episode-7/content-marketing/)
- 8 [ Alternatives to Google Analytics](https://website101podcast.com/episodes/season-04/episode-8/alternatives-to-google-analytics/)
- Bonus[ Listener Survey - What Topics do you Want to Hear More of?](https://website101podcast.com/episodes/season-04/episode-/listener-survey-what-topics-do-you-want-to-hear-more-of/)
- 9 [ Website Optimization and Speed](https://website101podcast.com/episodes/season-04/episode-9/website-optimization-and-speed/)
- 10 [ Wordpress](https://website101podcast.com/episodes/season-04/episode-10/wordpress/)
- 11 [ From Novice to Bootcamp Instructor](https://website101podcast.com/episodes/season-04/episode-11/from-novice-to-bootcamp-instructor/)
- 12 [ Pimp Your Typography](https://website101podcast.com/episodes/season-04/episode-12/pimp-your-typography/)
### All Seasons
- [Season 01](https://website101podcast.com/season/01/)
- [Season 02](https://website101podcast.com/season/02/)
- [Season 03](https://website101podcast.com/season/03/)
- [Season 04](https://website101podcast.com/season/04/)
- [Season 05](https://website101podcast.com/season/05/)
- [Season 06](https://website101podcast.com/season/06/)
- [Season 07](https://website101podcast.com/season/07/)
- [Season 08](https://website101podcast.com/season/08/)
- [Season 09](https://website101podcast.com/season/09/)
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